The economy and horses are two things that many don’t expect to go together. In fact, when I talk to investors and venture capitalists about the massive impact the horse industry has on the economy I am usually met with disbelief and denial. Their astonishment grows when I tell them that in the USA alone, the horse industry has a greater economic impact than the film industry. Yes, really! Reality sets in when I explain that this “niche” interest encompasses 30.5% of American households. To be more specific, 38 million American households contain at least 1 horse enthusiast and the horse industry itself employs almost 2 million people in the USA. This bodes well for the future of the horse industry and certainly piques the interest of the naysayers!