In an industry where margins can be tight, diversifying your income streams is key to long-term success. Whether you run an equestrian center or work as an individual equine professional, there are untapped revenue opportunities that could help maximize your earning potential with minimal extra effort.
Here are 10 innovative ways for equestrian businesses and professionals to generate additional income.
For Equestrian Centers:
- Advertising Space
If your yard is in a high-traffic area, your fields, fences or arena walls could generate passive income. Local businesses—especially those in the equestrian or rural sector—may pay to display banners or signs on your property. Whether it’s a roadside advertisement or arena sponsorships, this can be an easy way to bring in extra money with little disruption to your business.
- Event & Facility Rentals
Your equestrian property has more potential than just horses. Renting out space for events such as weddings, corporate retreats or training workshops can provide a steady income boost. Think beyond equestrian events—wellness retreats, equine-assisted therapy sessions or even local car boot sales could make use of your facilities.
- Overnight Stays & Equestrian Getaways
If you have accommodation options, offering a “stay and ride” experience can be a lucrative way to attract traveling riders. No on-site lodging? Consider seasonal camping options, where guests can bring their own horses and enjoy a rural escape. Many riders dream of multi-day riding holidays, and if you can provide this experience, you’ll tap into an enthusiastic market.
- Hosting Outside Clinics & Services
Your arena can be more than just a training space—it can become a hub for learning. Bringing in freelance instructors, saddle fitters, equine physiotherapists or barefoot trimmers for regular clinics not only generates income from facility hire but also attracts new customers to your yard who may return for other services.
- Open an On-Site Tack Shop
An on-site tack shop can be a fantastic way to generate extra revenue. Start small by selling essentials like feed, supplements and second-hand gear. A consignment model—where riders leave their used tack for sale and you take a commission—keeps overhead costs low while still providing a valuable service to your clients.
For Individual Equine Professionals:
- Embrace Content Marketing & Affiliate Revenue
A strong online presence can turn into a profitable business. Whether through blogging, social media or video content, sharing your expertise can help build your client base and attract sponsorships. Affiliate marketing—where you recommend products and earn commission on sales—can be a lucrative side income, especially if you have an engaged audience.
- Lead International Riding Trips
Travel while earning! By organizing and leading a group of clients on an equestrian holiday, you can not only experience incredible destinations but also generate income through guide stipends and commission per rider. Cavago offers a unique program where instructors can lead these trips, combining business with adventure. Contact us to find out more about how you can get involved!
- Offer Online Lessons & Consultations
Time is money, and travel time can eat into your earnings. Offering virtual coaching—whether through live consultations or video assessments—allows you to expand your reach without adding extra hours on the road. Pre-recorded courses can also create a passive income stream, providing ongoing revenue without additional effort.
9. Launch a Patreon or Membership Community
If you have an engaged following, consider a paid-for membership platform like Patreon to offer exclusive content. Behind-the-scenes videos, personalized training plans or Q&A sessions can provide value to your audience while creating a reliable income stream.
10. Host Workshops or Masterclasses
Leverage your expertise by running specialized workshops, either in person or online. Whether it’s groundwork techniques, competition prep or biomechanics, one-off or series-based masterclasses can attract new clients while establishing you as an authority in your niche. You can partner with local yards for live workshops or offer virtual sessions through platforms like Zoom.
Final Thoughts
The equestrian industry is evolving, and those who think outside the box will thrive. Whether you’re a riding school, livery yard or equine professional, these additional revenue streams can help you increase financial stability and grow your business without overextending your resources.
Are you looking to expand your equestrian business further? Cavago connects equestrian businesses with a custom-built online platform to help you manage your business with ease. Learn more about becoming a host on our platform today!
