Why you should take your equestrian business online

Hi guys, Sophie here. Today, I'm going to share a bit of heart and a whole lot of wisdom about why digitising your equestrian business is the way forward when working with Cavago.


Well, grab a cup of tea or coffee, settle in, and let me take you on a ride through my own experiences and the game-changer that is Cavago.

An equestrian from day one.

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Okay, so picture this – I've been that horse-crazy girl since I could barely reach the saddle (yes that’s me riding for the first time ever)!

Every holiday meant desperately searching for places to ride or simply be around horses, especially when I was away from my own four-legged friends. And oh, the struggle of trying to find local riding schools as a young, horse-obsessed child attempting to convince her parents that a horse was a non-negotiable part of life? I get it, that was me…the struggle was real!

Horse businesses around the world all face the same issue.

They are way behind when it comes to operating in the digital era.

Riding facilities and organisations have never been and still aren’t accessible to their vast potential audiences through traditional, non-digitised methods.

Let’s face it, there are two types of people in this world, those who love horses, and those who just don’t know it yet!

But without the presence of these businesses and facilities online, how do customers find out about them?


Be discovered. 

Social media platforms and search engines are great and have served their purpose for the equestrian industry, but what about those who aren’t quite sure what to search for?

They need a platform where they can see every type of equestrian experience in one place, whether they want to...

  • go riding at their local riding school
  • explore the mountains on horseback on the opposite side of the globe (safe to say I smiled just as much riding in the mountains as I did the first time I ever sat on a horse!)
  • attend an equestrian performance with friends
  • take their own horse to a competition
  • or learn horsemanship virtually from the comfort of their own home. 

Well, enter Cavago!

Now trust me, I get it.

Technology and horses are not two words which you commonly catch in the same sentence.

Us horse lovers tend to be the last to know about the latest phones or video games, but we do know when the latest colour is released of our favourite matchy-matchy sets (yes I am one of them!).

Stick with me though. As one of the rare people who sits in the middle of being a horsey nutter and a tech nerd, I am going to shed some light on how we, as Cavago, can bring the equestrian industry into the digital world through working with each and every business.


So what is Cavago?

Cavago is the revolutionary online platform that allows for every type of equestrian business to digitise and become discoverable to every person in every corner of the world.

We've all seen these kinds of platforms before - posting your house or room online so you can be found and booked by customers from around the world is now the norm.

So why should it be any different for equestrian businesses?

With the help of experts in both the horsey and technological fields, Cavago makes transforming your business into an online haven for customers seamless and pain free, ensuring you can continue to do what you do best – spending time with your horses and customers!

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So, what are the benefits of being online?

The list is never ending, but I've put together six key reasons why hosting on Cavago is a no brainer...

  1.   Global Recognition: With Cavago, your equestrian business is on the global stage. It's like giving your business a passport to the world, making it visible to horse lovers from every corner of the planet.
  2.   Discoverability: Remember those times you also desperately searched for a local riding school and came up empty-handed? Well, no more! Cavago increases the discoverability of your business, ensuring that horse enthusiasts, both new and old, can easily find and connect with you.
  3.   Accessibility: Want to join forces and break down the barriers? Digitising your equestrian business makes it accessible to everyone. Whether you're a seasoned rider or a newbie just wanting to be near these loveable creatures, Cavago opens the gates far and wide.
  4.   Online Payments: Say goodbye to payment headaches! No more chasing invoices or dealing with crumpled cash. Cavago irons out the payment process, making transactions a breeze and allowing you to focus on what you love – spending time with your equine buddies.
  5.   Effortless Scheduling: Are you still stuck with manual scheduling? Say no more! Cavago removes the errors and saves you precious hours, giving you more time to bond with your horses and cater to your awesome customers.
  6.   Business Tracking & Accounting: Get ready to track your business like a pro. Cavago helps you monitor your operations, reducing the time you spend crunching numbers and increasing the time you spend doing what you love – living the equestrian dream.

And the best part? Cavago is completely FREE to join!

With absolutely no sign up, monthly or yearly fees, there is absolutely no barrier of entry for your business. 

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So, there you have it. Going digital isn't as scary as it seems!

It certainly is a leap into a future, one where your equestrian business can thrive like never before, but no need to fear!

The team of experts at Cavago are here to support you the whole way. We are more than just a faceless technology company.

We are your partners - partners who want to see you succeed in these digital times.

So, saddle up with us in this revolutionary journey and embrace the digital waves as part of the Cavago community!

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